Harmonie Mutuelle has partnered Théo for several years now. For the last four years, he has been presenting the online series Tous Héros, which promotes sporting values. In the programme’s first season, Alain Bernard slipped into the shoes of four Para-athletes. In Season 2, Estelle Denis and Stéphane Diagana trained for the challenge of running the Paris Half Marathon blindfolded. In the third season, Tony Parker and Marine Lorphelin discovered the many values of sport in a series of unique experiences. In the last season, Alessandra Sublet, Eugénie Le Sommer and Ugo (from Koh Lanta) have met different people using sport to promote health, inclusion and solidarity.

Biotherm Homme, the world’s leading skincare brand for men, has embarked on a new collaboration with Théo. A water sports lover, Théo believes in the need to raise awareness about protecting our oceans and waterways. It is a cause dear to Biotherm and one it has been defending since 2012, when it launched its Water Lovers programme, which aims to protect the oceans and reduce the brand’s impact on them and marine life.

Around the world, Biotherm Homme reaches out to talented personalities, inspirational high achievers who give their all to do amazing things in their fields, like Théo Curin. The young French champion has made his name in a career littered with triumphs, thanks to sheer hard work, and continues to showcase his strength, perseverance and tenacity. In the process, he has proved himself to be truly accomplished, echoing the values of Biotherm Homme. In the words of Biotherm International CEO Giulio Bergamaschi: “This wonderful young man is an inspiring role model. He has made a big impression on us with his enthusiasm, courage and spontaneity. He has bounced back from some painful challenges and drawn motivation from the difficulties he has faced, finding a second source of energy in the water.” 

In 2019, Théo became the face of Biotherm Homme, the world’s leading skincare brand for men. In 2022, he will be one of the three faces of the brand’s international TV commercial.

Cupra, car manufacturer, has chosen Theo as a CUPRA Tribe France ambassador. A car enthusiast, Theo shares common values with the Spanish brand that supported him as an official partner in his latest challenge: the Coronda challenge.

Xavier Chardon, President of Volkswagen Group France: Sharing common values, Théo CURIN joins the CUPRA Tribe 2023. CUPRA is perfectly aligned with this desire to explore new territories, as Théo has done through his challenges. This collaboration will be marked by some very exciting joint projects.

Sanofi, a global biopharmaceutical company specializing in health, has chosen to integrate Théo into “Team SANOFI”, a team of inspiring athletes and coaches, all committed to diversity and inclusion.

In association with Sanofi, Théo helps promote the values ​​of courage, resilience and inclusiveness which are at the heart of the company’s partnership with the Paris 2024 Olympic and Paralympic Games. Alongside Ellie Challis and Davide Morana, Théo is an ambassador for the meningitis flag, a global initiative which aims to accelerate efforts to defeat the disease.

EDF has been a partner of the French Federation of Disability Sport (FFH) for more than 25 years now and has been helping elite athletes and Para-athletes for more than 15 years through TEAM EDF, which brings together athletes from the sports that EDF invests in (swimming, football, disability sport, canoeing/kayaking and eSports).

Alexandre Boulleray“In late 2015, a few months before the Olympic Games in Rio, we created TEAM EDF Youth, with Alain Bernard and Tony Estanguet as its sponsors, the idea being to give young athletes a platform from which to break into elite sport. Spotted by FFH as a youngster with potential, Théo took part in the first TEAM EDF Youth promotional video. Even at that early stage he showed great maturity and was at ease in front of the cameras. Despite his young age, he produced some superb performances that year. Offering him a place in TEAM EDF seemed, therefore, like the most logical of steps. With his professional approach and positive energy, he is the perfect embodiment of our brand. You see him smile and it just makes you want to keep moving forward.”


LACOSTE has been involved in sport for more than 85 years, most prominently in tennis and golf. Thanks to its many years of experience in the sporting world, in the course of which it has built up an impressive portfolio of world-renowned events and athletes, it has acquired a lofty reputation and proven expertise in sports marketing.

LACOSTE’s links with Olympism date back to the 1920s and René LACOSTE’s appearance in the men’s doubles at the Paris Games in 1924. In 1966, it began providing apparel for France’s national ski team, and in 2013 it strengthened those Olympic ties by signing a partnership agreement with the French National Olympic and Sports Committee (CNOSF) and the French National Paralympic Committee. The deal saw Lacoste become the official supplier of the uniforms and outfits worn by France’s Olympic and Paralympic teams at the opening, closing and medal ceremonies and in the Olympic Village. In keeping with its glorious sporting past, the Crocodile brand has found its rightful place in this partnership, at the heart of a sporting event that showcases excellence.

The partnership has also given the brand the opportunity to underscore its French roots, heritage and the values it shares with the Paralympic family: tenacity, style and spirit. Lacoste is committed to helping Théo achieve his sporting goals, while also raising awareness among its customers and promoting its values around Paralympism. The Team he now forms part of is made up of 25 athletes who competed at the Olympic and Paralympic Games in Tokyo in 2021. We supported them for two whole years and in that time they took part in several of the brand’s partner events, such as Roland-Garros and Les Etoiles du Sport. They were also an integral part of the preparations for the campaign.


Théo has been made an ambassador of his hometown, Lunéville, by the local council. Mayor Jacques Lamblin said: “Théo also has a message for us: When you hang in there, you can do great things in life and achieve the goals you set yourself.”


Anxious to show his commitment to good causes, on 5 February 2020 Théo became the first ambassador of L’Équipe Foundation, the charity wing of Groupe L’Équipe, which aims to help people in need find freedom through playing sport and its culture and values.

In 2018, Théo became a member of the Olympic Games Paris 2024 Athletes’ Commission, which has 18 members, all of them Olympic and Paralympic athletes. A reflection of the wealth and diversity of French sport, the commission aims to ensure that the world’s athletes enjoy a truly memorable experience at Paris 2024. Each of its members has an active role to play in developing sports participation, education through sport, sports health, and social integration through sport, all with the idea of engaging the French population as a whole.

In 2022, Theo became the ambassador of the association Rafaël Lorraine, which works for sick children in the Lorraine region, where he is originally from. The association aims to give these children unforgettable memories, to give them the energy they need to fight against the disease